# Messages

The CMS does not invent a separate email product. Features emit events. Your site config says which emails and texts to send. A scheduled job sends what is due about every 15 minutes.

## What you can ask your agent to change

- Wording and timing of lead follow-ups
- Who gets pinged about a new lead (`STAFF_NOTIFY_EMAILS`, `STAFF_NOTIFY_PHONES`)
- Automations for events such as `quote.sent`, `invoice.due`, `membership.started`

There is no admin screen for this yet. See [What to ask your agent](./ask-your-agent.md).

## Texts need opt-in

Never text a lead who did not tick the consent box. Keep that wording in line with `/terms-of-service`. Until Twilio is set up, texts are logged as simulated and everything else still works.

## Local testing

On a developer machine, emails land in Mailpit instead of a real inbox. That is expected.

## What this is not

This is not a marketing newsletter tool. It is follow-ups and receipts tied to leads, quotes, invoices, and plans.